Semantiqa

Brand research platform

Make your brand perform better with data driven decisions and smart competitive intelligence

WATCH DEMO

Data and linguistic science to help your brand succeed

BI CORE (NLP + DATA-MINING) + BIG-DATA ANALYSIS + SUPERVISED/UNSUPERVISED LEARNING = PRESCRIPTIVE ANALYTICS

Quantitative metrics for tracking Brand Power, Brand Perception and Brand Value (not only social and general marketing metrics).
Strong linguistic core: automatic topic extraction, industry trends extraction, NER (named entity recognition – for brand names, market-specific topics, brand semantic field extraction (emotional, functional mapping), sentiment analysis and product features extraction etc.
Automatically generated insights to take data driven decisions.

More than 120 metrics to deeply understand
the brand and key competitors

Estimated reach, PR quality, SOV, Awareness, Cognitive Attitude, Conversation Index, Engagement, Reputation, Branded/unbranded search, Brand impact, NPS, Brand relevance, Interest graph, Customer satisfaction data and more...

Optimize your brand

We're moving far beyond the simple metrics... Yes, we provide a bunch of them (if you like beautiful reports and diagrams), but we offer much more - data-driven decisions to help your brand perform on its best.

Investigate product

- Classify product features that frustrate and upset your customers.

- Know is your USP really correlates with your products.

Analyze Brand Perception/Reputation

- Get signals on serious communications issues related to your brand.

- Find semantic concepts (emotional, rational) that characterize your real brand perception and generate brand positioning mapping.

Research competitors

- Learn on competitors marketing strategy: get signals and build interactive calendar on the actual competitor's marketing tactics: new ads on display, new product launch, new offer, new content published.

- Identify strengths and weaknesses relative to competitors, to build more productive brand-marketing strategy and create real brand differentiation.

Understand target audience

- Generate reports on your precise customer persona (interest graph, demographics, motivational triggers etc.) and potential customers (analyze competitors audience).

- Understand your audience better : Who are they? What do they like/dislike?

- Find their true unmet needs.

Amplify communication

- What content themes / trends engage more with the potential audience.

- Create more effective communication tactics that captivate your users.

Optimize your brand

Help your brand and product become the best solution for your customers.

Business intelligence: Data-mining and knowledge extraction suite

Our service is a complete business intelligence suite: we focus attention not only on your brand metrics and performance indicators but take into account key competitors... Analyzing their actual communications strategy (pr/content), advertisement, brand perception, and external brand-related tactics.

Get your competitors knowledge graph.
Stay up-to-date with market players data: finances, investments, dates, persons, events, etc.

Automatic clustering - going far beyond mentions and sentiment analysis

Our technology helps NOT ONLY track brand mentions and classify them based on tonality (positive/negative/neutral), but much more... we're looking for their true grounds - clustering tonality "items" according to product features (what features really frustrate your customers - price, value, quality, anything else?) and relevant target audience segment.